“Procter & Gamble Co., maker of Febreze odor eliminators and Tide laundry detergent, said 74% of Americans are concerned about how their homes smell, according to recent research based on surveys and interviews with consumers. Even with fewer pandemic-related restrictions, people were staying home more in 2021 than 2020, the company found.”  This was in today’s Wall Street Journal.

Maybe they should take the money they spend on pointless surveys and drop the price of their products.