When proximity beacons were first introduced and envisioned as a coupon-delivery device, the possibilities seemed both endless and inviting. Nearby stores could send alerts to your phone about sales happening inside! Coupons could pop up on your phone for products in the very grocery aisle you’re standing in!

In reality, though, who wants their phone constantly buzzing with ads and offers? There’s a fine line between relevant coupons and unwanted spam. And now, Google is acknowledging as much, by pulling the plug on a once-promising method of delivering alerts and offers to your phone. Here’s the entire article from Coupons in the News.