I called my mother this morning and she asked if I had heard about some rewards card at Walgreens (no, she doesn’t read this site). I explained all the moves Walgreens had made over the past year or two to completely alienate their customer base. She commented that this explained why they’d suffered such large drops in sales.
Turns out that she saw the Sunday ad with hair color on sale. Had no idea what that little icon near all the pictures meant. Goes into Walgreens and gets her one box. When it rings up at full price, she says “it’s on sale in the ad.” She is asked “Do you have a Rewards card?” She obviously didn’t have one, had never heard of the program and didn’t want the card. Walked out without the hair color.
Her final words? I’ll have to start checking Jewel Osco ads now. maybe wags can take up the sales slack with flu shots
I get that and haven’t signed up yet myself. But, I think I’m missing something. Jewel and Dom’s have cards that you swipe to get the sales prices. Not sure how this differs.
Jewel, Dominicks and CVS all have loyalty cards/programs. The difference is that if you don’t have/want a card, you will still get the sales price because they will swipe a floor card for you. You won’t get the ecbs or catalinas without your own card, but most people are only concerned with the sales price. At Walgreens, you won’t get that sales price without the card and there is no floor card. You either sign up to get the sale price, pay shelf price or walk out and shop at another store. My mother chose door number three, which is sad because she’s been shopping at that Walgreens since the early 60’s.