According to Reuters, Supervalu has hired Goldman Sachs Group Inc. and Greenhill & Co. as advisors to the potential sale.  Not a total surprise, as last month Supervalu said it was looking at options for overhauling the firm, including a sale.

Supervalu Inc.’s advisers are asking potential buyers to bid for the entire business, even as several chains have inquired about individual parts of the U.S. grocery company, Bloomberg News reported.

Things must be really dire at Supervalu (thanks, Craig), because they’re not even giving the new low prices combined with the Fuel Rewards program a chance to work.  Have you noticed an increase in business at your Jewel?  More cars in the lot?  And obviously stores in close proximity to a Meijer or Pete’s are gonna be ghost towns…