In 2008 I wrote about my revolutionary idea to advertise on the side of stray, shaven cats:

An excerpt: “…It’s moments like these that make me want to quit blogging and tweeting, and instead find a less complicated way to communicate with the world.  Like throwing leaflets off my roof, or tattooing random thoughts on stray cats.  Except I’d have to shave the cats first so I could tattoo them, and when their fur grew back you wouldn’t be able to see the blog posts I’d written on them any more, which would totally suck.  So really I’d need to tattoo those hairless, sphinx cats, except that their wrinkles would probably cover up part of my writing whenever they sat down…so if I wrote “I’d pummel Hitler with rocks!” it would just look like “Hitler rocks!” and then all these hairless, suspected-nazi cats would get shot.  Then later the gunmen would examine the dead cat and actually see that they were mistaken, and then they’d have to live with the guilt of killing an innocent cat who did not think Hitler rocked at all.  So to keep the cats safe I’d have to make tiny sandwich boards for them to wear around with my blog posts written on them.  It’d be hard to comment on though and there would be no spam control, so probably by the time you found one of my stray, sandwich-board cat posts it would be covered with badly scrawled viagra adverts…”

(You can read the full story here:  “Tell Me a Cat Wearing a Sandwich Board Wouldn’t Be Entertaining.  You Can’t.“  But please be aware that this was years before I realized how commas work.)

One year later, Warner Bros. began advertising on the side of cats, and was lauded for their innovation in “catvertising”.  In July of this year I wrote about this abomination of justice, which I entitled: “In fairness though, calling it ‘catvertising’ was a pretty brilliant idea.  Still suing though.”

Watch the John St. advertising video on YouTube.