what do shoppers use coupons on?

Savvy shoppers like saving money anywhere they can, whether it’s on clothing, travel or at restaurants. But day in and day out, what they really want to save money on, is their groceries.

To kick off National Coupon Month a few weeks ago, Valassis released the results of a survey that said 93% of respondents are interested in finding coupons for groceries, making it the top category for couponing. Now, to wrap up National Coupon Month, Coupons.com owner Quotient Technology is revealing exactly what types of grocery savings are most popular among couponers.

So far this year, Quotient says the most frequently-selected printable and digital coupons on Coupons.com and from its retail partners, are for laundry detergent. 92 million detergent coupons worth almost $261 million have been clipped so far, with Texas alone accounting for nearly 10% of that total.  Entire article here.

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