To shop or not to shop: the Whole Foods ?

Unless you really, really need mixed-medley cherry tomatoes, organic bunched rainbow chard or sustainable wild-caught halibut – and you need it now – you might want to wait until tomorrow to head to Whole Foods. Those items, and hundreds of others that may be more likely to actually appear on your grocery shopping list, will be getting new price tags overnight.

Amazon-owned Whole Foods is unveiling new long-term lower prices on about 500 items effective Wednesday, in what it calls its third and largest round of storewide price cuts since Amazon acquired the grocery chain nearly two years ago. Amazon Prime members will get access to even more savings, while non-Prime members will be enticed to join with a $10 off a $20 purchase coupon (available here on Wednesday). Coupons in the News article here.

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