Kroger has been testing out digital “smart shelves” since at least 2014. Using your phone or a store-provided handheld device to scan your groceries as you go is something Kroger has been tinkering with since 2009. And QR codes have been around so long, they’ve already fallen out of favor, come back into style, and may be on their way out yet again.

But combine all of these newish technologies into one store, and what you do have? The “grocery store of the future”!

Kroger and Microsoft have earned plenty of buzz this week, after announcing a partnership they plan to formally unveil at this weekend’s National Retail Federation trade show. The two companies have collaborated to create two “stores of the future” – one, a Kroger location near that company’s headquarters in Ohio, and the other a Kroger-owned QFC store near Microsoft’s headquarters in Washington state. Here’s the Coupons in the News article – flaws and all.