What’s a small company to do when it makes a very big mistake?

If you’re the premium skin care company California Baby, you cancel every single online order made over a four-day period – a nuclear option that’s preferable to bankrupting the company – after a major coupon oops.

California Baby recently began offering a referral program for dedicated customers, as a way to help them “earn discounts”. One of those discounts was a coupon code for $75 off a $75 purchase. But the coupon code wasn’t unique, wasn’t single-use – so, because the internet exists, it was shared online. And shared, and shared, and shared.

As the Coupons in the News article points out at the end, though, who had every heard of this company before the glitch?