Sweat to save – couponing in the heat

If you’ve ever complained that it’s hard to get any work done when your office is too cold, it’s not your imagination. According to a new study, not only are we more productive in warmer temperatures – we’re better couponers, too.

“Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations” appears in the most recent edition of the Journal of Marketing. The study’s authors find that the hotter it is, the better we are at shopping, and saving.  Read the entire article here.

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