Seeing is Believing: Whole Foods still $$$

Amazon was supposed to bring exciting new promotions and lower prices to Whole Foods Market, right? More than a year after acquiring the notoriously pricey grocery chain, a recent survey finds that half of Whole Foods shoppers believe Amazon has done just that. But a new price check is giving that perception a reality check.

Analysts with Gordon Haskett Research Advisors have priced more than 100 products, and found that Whole Foods’ prices have barely changed at all since Amazon took over.

While “deeper promotional pricing on key items” and perks like an additional 10% off sale items for Amazon Prime members “have caught our eye as consumers, the reality is that Whole Foods pricing on a broad basket has remained largely unchanged,” the report found. There are “no signs of price action despite the noise.”  Read the entire article from Coupons in the News here.

Posted in All the news that fits

Disclaimer: This post may contain a link to an affiliate. See my disclosure policy for more information.

Leave a Reply

Your email address will not be published. Required fields are marked *