Perusing the fresh chicken at your grocery store and just can’t decide what to buy? If you spy a QR code on some of the packages, give it a scan – and a coupon could help make up your mind.

Proving that everything old is new again, Foster Farms is putting QR codes on all of its fresh chicken packages. The effort is personified by “DORI”, a “friendly emoji style” virtual assistant whose name stands for “Deals, Origin, Recipes, Info” – which is what you’ll gain access to by scanning the code with your phone.

“As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI as a new channel to deliver information about our products and reward our loyalists,” said Ira Brill, director of communications for Foster Farms. “People are looking for convenience and savings and want to know more about where their food comes from. DORI is a new tool for us to share information that our consumers care about.”

I really see issues with this, since digital coupons so often mess up (MyMixx, anyone?).  To read the entire article, click here.