Remember that “clip all” button?

If you remember when digital coupons first started becoming commonplace, many stores used to have a “clip all” button on their digital coupon page. No need to browse through all of the offers, just clip them all without even looking at them, and enjoy whatever discounts happen to apply to your purchases!

But those “clip all” buttons went away under pressure from brands, who didn’t want to squander their promotional dollars giving away discounts to shoppers who didn’t actively select them. And the coupon industry started going after anyone who tried to bring the “clip all” button back. Here’s the entire Coupons in the News article.

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