Remember when millennials, those young digital natives glued to their cell phones and disdainful of old-school dinosaurs like newspapers and printed coupons, were going to change couponing as we know it? Well, it turns out they grew up, got married, had kids and took out a mortgage – and realized that those pesky little scraps of paper are worth much-needed money in their pockets.
There’s also that small matter of the coronavirus pandemic and the severe economic impact it’s had. Taken together, it seems that coupons – both paper and digital – are becoming more important than ever. That’s the latest survey as reported in an article in Coupons in the News.