t’s not news to committed deal-seekers that you can often pay a lot less for your groceries by using coupons and shopping the sales at traditional grocery stores, as compared to paying deep discounters’ “everyday low prices”. But discounters like ALDI and Lidl continue to make inroads among shoppers who have grown tired of clipping coupons and playing pricing games.

So what are the big grocery retailers to do – give up the games and just cut prices like their competitors do? A retail advisory firm says pricing games aren’t the problem, it’s how you play the game that matters. And in order to win the battle for your business, grocery stores need to get smarter about having the right prices, on the right products, at the right time, for the right customers. Coupons in the News article here.