On the heels of recent reports that coupon use is likely to rise the longer the economy suffers, comes this reality check – coupon use can go up only so far, until there are more coupons available to use.

So coupon industry leaders are urging manufacturers: if you want people to buy your brands in these troubled times – don’t forget to offer some coupons. Coupons in the News article here.

Paper coupons have gotten a bit of a black eye during the coronavirus pandemic. But while some wait for them to recover from a temporary injury, others are standing over an open grave with a shovel, ready to pronounce paper coupons dead and bury them for good.  duh.  Read the entire article in Coupons in the News here.