Maybe you’re the type of shopper who cringes when you think about those who stock up on groceries at Costco or Sam’s Club, when you know you can pay a lot less by clipping coupons and shopping the sales at your local grocery store. Or maybe you’re the type who would rather head to ALDI or Trader Joe’s, knowing that you can pay a fair price without having to keep track of coupons or what’s on sale that week.

Either way, a shopper who might end up overpaying at a club store, and one who finds under-the-radar deals at a limited-assortment store, have one thing in common – what they tend to value most of all, is simplicity. Coupons in the News article here.