Buying groceries online is becoming more popular, but many shoppers remain hesitant to try it. A number of surveys have found that coupons, or the lack thereof, are part of the reason – shoppers say they’d be more willing to try online grocery shopping if it was easier to use coupons.

You might think, then, that stores looking to boost their e-commerce capabilities ought to take shoppers’ advice already, and do a better job accepting coupons. So what’s stopping them? Coupons in the News article here.