Never Let a Good Crisis Go to Waste

In the early days and weeks of the coronavirus pandemic, many retailers stopped issuing printed weekly ads and cut back on promotions, while some manufacturers stopped issuing coupons. After all, there’s no need for coupons and promotions on a high-demand item like toilet paper, for example, when packages are already flying off the shelves at full price.

By now, though, many of the weekly ads are back, and coupons are becoming more plentiful. But what if some marketers wager that shoppers have gotten used to fewer coupons and promotions, so now could be a perfect time to cut back, or do away with them for good?

One retailer is considering just that.

“Never let a good crisis go to waste,” Ulta Beauty CEO Mary Dillon told an investors conference last week.  For more on this disturbing possibility, here’s the Coupons in the News article.

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