Interesting article in yesterday’s AdvertisingAge about changes to the McDonald’s Dollar Menu starting in November. Dollar Menu items are what we grab during infrequent visits to Mickey D’s.
McDonald’s is revamping its Dollar Menu and renaming it Dollar Menu & More — a move that will add pricier items to its value offering.
The new menu will keep “some elements of the dollar menu, [while] adding two more tiers for our customers,” said the spokeswoman. The Dollar Menu & More lineup includes sandwiches that range from $1 to $2. The third and priciest tier will see items like a 20-piece McNugget around the $5 mark. Read the entire article here.