If it seems that your groceries have started becoming less expensive, you may have Lidl to thank – even if you don’t shop there.

The German import, a small-format competitor to ALDI, opened its first American store in 2017 and now has more than 100 stores along the East Coast from Georgia to New York. It was in recognition of its recent store openings in New York that the retailer commissioned a study – the second of its kind – showing that Lidl’s prices are so low, they make prices lower for everyone.  Here’s the Coupons in the News article, but do they really have to spend time and money on studies –  – it’s common knowledge!