After one too many cases of avaricious couponers using, abusing, duplicating or manipulating printable coupons for free items, most brands learned their lesson and stopped issuing them years ago.

But over the past year, many brands have begun disregarding that lesson, taking their chances that their promotions will work out and couponers will behave – or that retailers will ignore their own policies and accept the coupons even though they say they won’t.

Yogurt maker Danone North America is the latest to promote a printable free-item coupon offer. This one is tied to the Super Bowl this coming Sunday.  Entire Coupons in the News article here.