Kraft to test market McCafe whole bean & ground coffee in grocery stores

McDonald's McCafe coffees are seen at its Harajuku-Omotesando shop in Tokyo(Reuters) – McDonald’s Corp (MCD.N) and Kraft Foods Group Inc (KRFT.O) plan in 2014 to test sales of McCafe-branded packaged coffees at grocery stores and other retail locations in multiple U.S.markets, the companies said on Wednesday.

The tests will include packages of whole bean and ground coffee as well as “single-cup” options, which typically include K-cups for Green Mountain Coffee Roasters’ (GMCR.O) popular Keurig brewer. Test markets and pricing were not disclosed.

“We want to work with McDonald’s to help consumers enjoy McCafe premium coffee in the comfort and convenience of their own homes,” Kraft Foods CEO Tony Vernon told analysts on a conference call, disclosing the test for the first time. Kraft will handle the marketing and distribution of the McDonald’s brand coffee.

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