It’s been nine years since Safeway first started testing its “Just for U” digital discount program, five years since Safeway was acquired by Albertsons, and three years since Albertsons began expanding the program to its own stores. Now, finally, Just for U has become the digital coupon and personalized pricing program across all major grocery chains owned by Albertsons.

So remember a few years ago when Albertsons dropped its multi-tier pricing programs and said “all customers deserve the same price on all items”? Never mind!  Whole article from Coupons in the News here.