Future of product sampling?

Costco samples are back – sort of. Makeup samples as we know them may never return. So what are brands and shoppers to do, when it’s no longer possible to take part in the age-old retail tradition of trying out a new product at a sample station, and scoring a free coupon to buy a full-sized version at a discount?  Here’s a very short article about product sampling down the road from Coupons in the News.

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