You think nothing of buying food alongside all the clothes, household goods, electronics and other items sold at a store like Walmart and Target. So why not buy shoes at the grocery store?

As odd as it sounds at first, it might make perfect sense.

The Midwestern grocery chain Hy-Vee is jumping on board the store-within-a-store trend, by opening its first DSW shoe shops in two of its Minneapolis-St. Paul area grocery stores. Four more will open in the next couple of weeks, and “several more” are planned over the next year in the eight states where Hy-Vee operates.  Okay, then, here’s the Coupons in the News article.