For the past several years, the number of available paper coupons has been plummeting. Not to worry, coupon industry representatives have said, the real story is the massive increase in the number of available digital coupons – proving, to true believers, that paper’s time has past and digital undeniably represents couponing’s future.
But it’s not as simple as that. New figures show that, while the total number of paper coupons continues to nosedive, digital coupons’ amazing growth story is also beginning to hit the skids. Read the full article from Coupons in the News here.