Hot on the heels of Kroger-owned Roundy’s stores discontinuing double coupons, yet another grocery chain is pulling the plug on the popular promotion.

This time, it’s Pittsburgh-based Giant Eagle. The new weekly ad that starts today contains a notice informing shoppers that “following industry trends towards eCoupons and digital offers, we will no longer double manufacturer coupons as of March 1.” Here’s the Coupons in the News article.