… PepsiCo’s CEO suggests that the company is working on making different chips specifically for women.

In a recent episode of the Freakonomics podcast, Indra Nooyi mentioned that the soft drink and snack maker needs to make a chip that caters to the experience of snacking in public while female. In Pepsico’s view, male Dorito fiends can “lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste,” generally snacking with enthusiasm and panache. Read the rest here.