The publisher of one of the two major coupon inserts, owner of one of the two major coupon clearinghouses, and steward of one of the most famous names in coupon history has agreed to sell off those parts of its business, to a company that appears to have a commitment to marketing in good old-fashioned printed form, but is also seeking to expand its presence in the digital realm.
Here’s the article. Normally I’d be in favor of an old school company taking over, but look what’s happened to their Yellow Pages …