Cottonelle Ultra Comfort Toilet Paper with Cushiony CleaningRipples Texture, 24 Family Mega Rolls (24 Family Mega Rolls = 108 Regular Rolls), 296 Sheets per Roll, for $24.83. I’d say it’s cheaper than Jewel, but who are we kidding here – Samplers and Nathan’s $1 hot dogs are the only draw on a Saturday for me. When I can grab something for less at Whole Foods, you know we’ve entered Bizarro World.