First, Dollar Tree started selling items for more than just a dollar – and many shoppers didn’t take kindly to the news, saying there are already plenty of stores where they can buy things for a few dollars more, like Dollar General, Walmart and Five Below.

So how will they react when Five Below itself – named after its promise to sell everything at $5 or less – starts selling things for $5.25, $5.50, or even $10?

It seems we’ll soon find out. Internal and external forces alike have prompted the retailer to rethink the maximum price point that’s right there in its name.  Here’s the Coupons in the News article.