changing sales ads going forward

Safeway’s new weekly ad that starts today features a spring cleaning “stockup sale” on items that were once readily available, like paper towels, toilet paper and Clorox wipes. Publix’s new ad offers buy-one-get-one-free deals on canned soup and canned veggies – if you can find any. Target’s printed ad released Sunday featured a front-page deal on TVs for your NCAA basketball tournament “watch party” – which has since been subtly replaced online with a deal on TVs for your stay-at-home “movie night.”

Some retail ads are looking a little tone deaf lately, since they were printed before the coronavirus emergency changed our way of life, and our way of shopping. Going forward, if you’re a grocery store owner, how are you going to cheerily promote your sales and your pleasant shopping experience when your customers are more concerned with grabbing toilet paper and canned goods and staying away from the store as much as possible? Interesting read from Coupons in the News.

Posted in All the news that fits

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