If you can’t beat ’em – join forces with someone else instead! The Coupons in the News story here.
Several companies that have been shut out, hindered or otherwise unable to offer coupons in stores will now get a chance to do just that, by joining forces with the company best known for its coupons that print at the checkout. The end result will be more coupons available to more shoppers across more different platforms.
Catalina has announced the “Catalina In-Store Partner Media Network,” which it is heralding as an unprecedented partnership that will grant other coupon-issuing companies access to Catalina’s in-store marketing network. Inaugural partners are Valassis, Valpak and Insignia Systems, all of which offer coupons and promotions in various forms of their own. As part of Catalina’s network, they’ll now be able to offer their brand clients Catalina checkout coupons as an add-on to the coupons and promotions they offer on their own individual platforms.