Nothing like a few dozen lawsuits to get an entire industry’s attention.

One of the few major online coupon browser extensions not to be sued for allegedly stealing online influencers’ sales commissions is proposing a compromise, and encouraging its competitors to adopt its idea before someone gets sued again.

Over the past several months, the owners of the coupon browser extensions Honey, Capital One Shopping, Microsoft Shopping, RetailMeNot, Rakuten and Klarna have collectively been sued more than 50 times by dozens of online influencers. Those influencers recommend products to their followers and earn commissions any time someone clicks on one of their recommendations and makes a purchase. But if a shopper subsequently clicks on a pop-up from one of these companies’ coupon code finders, that company is credited with the sales commission instead.  Here’s the entire article on Coupons in the News.

I can’t think of anything more nasty than putting in all the work finding products, posting about them with affiliate links (which only pay pennies, btw) and then getting cut out at the last minute by a pop-up claiming to offer a Buyer even greater discounts!  Not only nasty, but often not even true.