A lot of “expired” food isn’t really unsafe to eat. Most stores won’t sell it, though, so much of it ends up going to waste. But one grocery store has come up with a unique idea to avoid waste, and bring in some business at the same time – shoppers who buy unexpired food will get a coupon for an equivalent amount of expired food, for free.

The program is being offered by the Public Wholesale grocery store, a small independent market located in a lower-income neighborhood of Oklahoma City. The store’s sign promises “twice the quality at half the price.” But once inside, you can get twice the groceries for half the price – if you don’t mind that half of those groceries are slightly long in the tooth.  Interesting idea; read the article on Coupons in the News.