It wasn’t the 38 pennies – it was the principle.  Here’s the article from Coupons in the News.

A Pennsylvania man has emerged victorious, after a seven-year legal fight over whether he was overcharged when using coupons at BJ’s Wholesale Club. And now, he’s 38 cents richer. His fellow litigant, however, was not so fortunate. So she’s out a whopping 12 cents.