LEGO City Advent Calendar 7553is selling for $27.90 on Amazon, the same price as Target.  Target also has free shipping and a $5 Off coupon code TGTFA25C.

However, when you purchase $75 in qualifying toys, you can get the Gund 2011 Amazon Exclusive Limited Edition Custom Bear for free–a $29 value. Just add your items to your cart, including the bear, and the savings will be reflected at checkout. Bear does not apply to the $75 in qualifying products.

So I’m thinking the Amazon deal is better (especially if you’re paying with swagbucks $$$).