Restaurant patrons boost use of discounts and deals, report says
The use of coupons, discounts and meal deals is on the rise this year after tapering off in 2011 and 2012, according to a study by the NPD Group. While full-price restaurant traffic flattened out, coupon transactions grew 2% and buy-one-get-one bargains accounted for 14% more transactions than last year, the report said. “In my view, the industry tried to move away from heavy discounting last year but found it was just not feasible with consumers still closely watching their spending,” said NPD analyst Bonnie Riggs.
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