If, like me, you are forced to buy things that B&M stores stopped carrying, you look for the cheapest non-coupon/gift card price.   so it was stock up on hair color while I can still find it.  Yes, I am forced to spend actual money on hair color, since the days of 100,000+ loyalty points have vanished with my, well, loyalty!  Use promo code 20SUNNY and cringe less.