Why anyone would want one of these talking “things” is beyond me – I don’t think the batteries ever die (and I speak from experience here).  Walmart has FURBY in Purple (apparently the hot color) for $54; compare it to $65 from Amazon’s cheapest Seller.  I’ve checked a number of toys and mostly the prices match up with Amazon, but there are a couple that are much lower and much higher, so always compare the two sites – heck you can even toss in Target!