Heard this on news radio this afternoon:  Target will match online prices between Nov. 1 and Dec. 16.  In stores, customers can show the competitor’s online price for a specific item on their smartphone, or customer service can look it up to confirm, which will be a whole lot easier since Target plans to have FREE WI-FI in all its stores by the holiday season!

The Minneapolis-based company also said it will extend its return period by 30 days on nearly all purchases at Target and Target.com made with its REDcard.

Target already price-matches for customers who bring in a competitor’s ad for a specific product at a lower price within seven days of a purchase. The company will extend that policy Nov. 1 through Dec. 24 and include items on Target.com.