For cowboys, the first rule of bull riding is simple: Try to stay alive. The stakes can’t get any higher than that, so there’s no more exciting place to be than ringside when the Professional Bull Riders Built Ford Tough Series charges into Rosemont on January 11 and 12. It begins with pyrotechnics, explosions and flames, then the excitement really ramps up when the 35 toughest cowboys on the planet attempt to ride the meanest, largest and most dangerous bulls bred anywhere in the world. Every second counts in this two-hour thrill ride filled with heart-stopping action that’s guaranteed to keep you on the edge of your seat. Last year’s world champion, J.B. Mauney, is scheduled to compete, along with fan favorites like Chase Outlaw and Brazilians Silvano Alves and Joao Ricardo Vieira, who’re ranked No. 2 and 3 in the world.