This is a really weird one, a website where you gamble on your own weight loss online.  You start by setting a target weight, which you have 10 weeks to reach.  To motivate you, you make a wager of your own cash (from $100 to $5,000).  Make your weekly goal, and the money stays in your account.  Don’t make it and the website takes a cut.

Is there something seriously wrong with my thinking?  Why would I hand over a large chunk of change if there’s even an off-chance I’d lose it?  They’re betting on our need for immediate gratification (pie on the plate) against the desire to lose weight (pie in the sky).  Let’s not forget, people, we’re talking dieting before the holidays.  Now this is what I’d call a sucker bet…