Google to buy ITA?

http://www.youtube.com/watch?v=EDloC_OC_nQ&feature=player_embedded

Google is attempting to buy ITA, a software developer that licenses their programs to various online travel sites: Expedia, Kayak, Orbitz, Hotwire, Trip Advisor, among others.  Frankly, I’m all for it, but Expedia counsel warns against the acquisition, saying that Google could allow only limited searches, mostly from paid sponsors…hey, this sounds like Swagbucks, doesn’t it?

Which search engine do you prefer for the greatest variety of items returned?  Including the site you’re actually looking for…

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