OK, this is odd,  but  I quote:  “Friday, February 4, 2011, is our first Free Flavor Friday. Don’t miss your opportunity to claim one of the 100,000 coupons we’re giving out, redeemable for a free bottle of COFFEE-MATE® creamer exclusively on Free Flavor Friday! Get details leading up to the big day via Facebook and Twitter!”

You can try your luck at either of two places:  the Coffeemate site itself or their FB page.