Fewer coupons = less coupon use – duh

If you’re discouraged about the lack of good coupons lately, you’re not alone. A major coupon provider isn’t too thrilled about it either.

Coupons.com owner Quotient Technology is feeling the effects of manufacturers’ recent shift away from offering plentiful coupons. Due in large part to three major manufacturers cutting back on the number of printable and digital coupons they offer via Coupons.com, Quotient this week forecast weaker earnings for the rest of the year, and saw its stock price sink by nearly 30% yesterday as a result.

It’s a real-world consequence of what the statistics have been telling us lately.  Coupons in the News article here.

Posted in All the news that fits

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