PSA: Americans consuming less fish

Little item from yesterday’s Wall Street Journal.

The average American is consuming only 14.4 pounds of fish per year, down from the record high of 16.6 pounds in 2004, Ben DiPietro writes. Experts report the fading numbers are due to high prices, lack of major marketing efforts by the seafood industry and consumers’ unfamiliarity with preparing fish. “This millennial generation really loves food, loves to experiment and wants more exciting foods. Seafood has to make it hip again to eat fish,” said Warren Solochek, vice president of client development at market research firm NPD.

I hope this means more sales and coupons in the future on things other than fish sticks – not that i don’t like them, too…

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