Holographic Coupon Kiosks?

Next time you go shopping at Rite Aid, don’t expect to see holographic images luring you to print some in-store coupons. A five-year partnership between the drug store chain and a technology company has come to an acrimonious end, as the provider of Rite Aid’s holographic coupon kiosks pulls them out of hundreds of Rite Aid stores in the hopes of deploying them somewhere else.

Provision Holding has announced the settlement of a lawsuit it filed after its deal with Rite Aid went sour. Back in 2013, the two companies announced an agreement in which Provision would install “3D Savings Centers” in Rite Aid stores. The kiosks display holographic video advertisements, which are visible “without the need for any special glasses and without any discomforting eye stress”. You might see a soda can or some other object floating in midair, with the aim of attracting you to the kiosk’s touchscreen display, where you can print coupons for the promoted products.

A full-scale rollout began in 2015, and eventually the kiosks were available in about 650 Rite Aid stores in major markets including New York, Los Angeles, Detroit, Philadelphia and San Francisco.  Full article from Coupons in the News here.

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