Some have predicted that it’s only a matter of time before we put away the plastic cards and the paper money, and pay for everything with our phones. But why hasn’t it happened already? A new report says the incentives simply aren’t enticing enough. Paying by swiping your phone is convenient, sure, but when it comes down to it – it’s really all about the coupons.
And judging by its plans for next week, it appears Target has gotten the message.
Javelin Strategy & Research has released a new report, “Mobile Wallet Wars: A Battle for Consumer Loyalty”. It found that mobile wallets “have failed to gain the widespread adoption that so many have been predicting for so long”, and says its survey of shoppers “calls into question the wallet as a payment method”. Read the entire article here.